January Food Photography – Hero Shots

In January of this year our California commercial bakery client requested a set of on-white food images for their website. We refer to these types of images in-house as “hero shots” for the way the food image is center stage. For on-white we can either leave the natural shadows and natural white-ish background or “mask” the food item and place it on a pure white replacement background.

photo of pretzel roll

pretzel roll hero shot

There were 29 separate products that needed to be shot. The client sent them all to us via overnight UPS right after they were baked, and sent multiples of each item so we could pick the best version of each item. Since it was a cloudy and rainy week we couldn’t use natural light so we set up our set of Interfit continuous lights and went to work.

The two white-frosted muffins were a particular lighting challenge , since the frosting needed to look white yet remain separate from the background. All the items needed to look fresh and tasty.

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