marketing photos

Red glass stones with orange highlights

Product Photography for Salem Business

We recently completed a photography project forĀ  My BobRocks, a local Salem Oregon business specializing in keepsake glass “rocks” containing a small amount of ashes as a memorial for a loved one or pet.

memorial glass keepsakes on wood

MyBobRocks displayed on a wooden board

Our client, Kathleen, wanted images that showed the colors of all the rocks she offers. We delivered a full set of on-white images shot in our studio. We also photographed an engraved version of her product and a necklace, as well as shooting the stones with a model and on a selection of natural surfaces. Special care was taken in post processing to make the images very color accurate while still making images that would really “pop” and appeal to the end customer.

 

Product Photography on White

Although it’s great fun to create a fancy scene for a product shoot, there’s something to be said for simple on-white images, especially when they’re going to be used in an online store. For our client Smart Racing Products we recently photographed a simple screw that’s a new addition to their inventory.

on-white product photography

Photographed on a white background

Many photographers use light boxes or tents to shoot metallic items, but we often end up getting our favorite results shooting (as in the image above) using just a 12×12 piece of white scrapbook paper and a combination of window light and continuous lights. For this shot we turned off three of the five bulbs in our continuous light which was placed camera left, and let natural light be the fill. Once we picked which exposure we liked (we shoot a variety, even when it’s just one little screw) we took out a slight yellow reflection (from some unexpected Oregon sunshine) using the color settings in Apple Aperture. Some clients have us just email or Dropbox them the file at this point, but for Smart Racing we also upload any images to their website and Amazon store.

Food Photography — Scones, Muffins, and Rolls

To go along with the on-white hero shots of their products our Bakery client had us create a collection of styled shots. We photographed scones, muffins, pretzel rolls, bear claws, and cinnamon rolls. We were especially tasked to show the difference in sizes between the large and mini muffins and scones, and to show the variety of muffins and scones they sell.

plate of assorted muffins in two sizes

plate of muffins

We used a variety of plates, baskets, and sets for these images. Unlike our photos of the holiday cookies where we used holiday decorations to emphasize the themes, we styled a majority of these items similar to how they might be served, complete with napkins and cups of coffee.

two croissants on glass plate with blue napkin

two croissants

For the pretzel rolls we went one step further and turned the rolls into hamburger and sandwich buns, and then plated those items with potato chips and beer.

food styling of pretzel bun

pretzel bun sandwich

The client was very happy with all the images and used them for both printed flyers and on their website.

 

January Food Photography – Hero Shots

In January of this year our California commercial bakery client requested a set of on-white food images for their website. We refer to these types of images in-house as “hero shots” for the way the food image is center stage. For on-white we can either leave the natural shadows and natural white-ish background or “mask” the food item and place it on a pure white replacement background.

photo of pretzel roll

pretzel roll hero shot

There were 29 separate products that needed to be shot. The client sent them all to us via overnight UPS right after they were baked, and sent multiples of each item so we could pick the best version of each item. Since it was a cloudy and rainy week we couldn’t use natural light so we set up our set of Interfit continuous lights and went to work.

The two white-frosted muffins were a particular lighting challenge , since the frosting needed to look white yet remain separate from the background. All the items needed to look fresh and tasty.